CASE STUDY
CATCHPLAY+ 10th Anniversary Press Event
01 — THE CHALLENGE
The brief.
CATCHPLAY+ marked a decade in Indonesia with a press event that brought together national media, KOLs, business partners, and selected users in one room. The presence of CATCHPLAY Group CEO Daphne Yang, alongside a lineup of prominent talent, raised the stakes. Every VIP and VVIP guest needed to be handled with precision, while the flow of media and general guests had to remain uninterrupted. The biggest challenge was not on stage. It was at the entrance. How do you ensure more than 200 guests with different priority levels check in quickly, reach the right seats, and feel no friction from the moment they arrive?
02 — THE APPROACH
How we thought about it.
We started from one conviction. Check-in is the first impression, and the first impression cannot be left to a clipboard and a printed name list. For an event of this caliber, where VIP guests could arrive at the same time as a media contingent, a manual system is a failure point waiting to happen. So we did not rent a ready-made system. We built one. SIAP, Seamless Into Audience Path, was designed specifically for this event. A digital check-in system that handles automatic table assignment, VIP and VVIP priority placement, and gives both the team and the client real-time visibility over who has arrived.
03 — THE EXECUTION
What we built.
SIAP Check-In System — Progressive Web App operated by crew at the entrance, with instant guest search and single-tap check-in
Auto Table Assignment — every guest directed immediately to the correct table, with dedicated controls for VVIP and VIP placement
Live Attendance Dashboard — the internal team and CATCHPLAY+ PICs could monitor attendance in real-time throughout the event
Guest Companion — access to the event rundown and talent information directly from guests' phones via QR code
Custom Domain Deployment — the entire system ran on siap.elevent.id, accessible instantly without downloading any app
04 — THE RESULT
The result.
Zero Queue
200+ guests checked in seamlessly without a single queue at the entrance. The team and client had full visibility over attendance throughout the event, with no manual counting required. Inside, the event ran according to the rundown, from the press conference to the talent sessions. Outside, it was covered by more than ten national media outlets, including JPNN, VOI, Warta Ekonomi, and Tabloid Bintang. What set it apart was not only what happened on stage. It was the system that ensured everything started smoothly, from the very first tap at the entrance.
HIGHLIGHT
From the first coordination call to event day, the Elevent team handled every detail with calm and precision. Their check-in system made our VIP guests feel prioritized from the moment they stepped into the room. This is not just an event vendor. This is a partner who truly understands our expectations.
Cathlin
Head of Marketing
CATCHPLAY+ Indonesia
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