CASE STUDY
Mitra Ninja Award 2020
01 — THE CHALLENGE
The brief.
Ninja Xpress wanted to honor their best partners from across Indonesia with an evening that felt worthy of those partners' contributions. The challenge was that many guests were business owners from various regions who may have been attending a formal event at this level for the first time. The evening needed to feel special without feeling exclusive or uncomfortable.
02 — THE APPROACH
How we thought about it.
We built the evening around the campaign tagline, You Grow, We Grow Together, a statement about equal partnership. Every element was designed to make the Mitra partners feel valued as the protagonists of the evening, not simply as an audience. From the welcome reception through to the awarding ceremony, the focus was always on them.
03 — THE EXECUTION
What we built.
VIP Reception, a warm welcome for Mitra partners arriving from different regions across Indonesia
Gala Dinner at Hotel Arya Duta Menteng in a warm and celebratory atmosphere
Awarding Night, the ceremonial highlight ensuring every recipient received a spotlight moment worthy of being remembered
Company Update from the Ninja Xpress Board of Directors, delivered in a format that was easy to understand and inspiring for the Mitra partners
Performance by Nassar as the closing guest star of the evening
04 — THE RESULT
The result.
100 Mitra
One hundred Mitra partners from across Indonesia left the evening feeling proud and valued. The awarding ceremony moved at the right pace, unhurried, giving every recipient the spotlight they deserved. The Ninja Xpress Board of Directors reported that post-event feedback from the Mitra partners was overwhelmingly positive.
Our Mitra partners are the backbone of our business. That evening, we wanted them to feel that. And they did.
Head of Partner Relations
Ninja Xpress
Bring us a brief.We'll bring a point of view.
Send us your brief. We'll respond within one working day with a team that's been briefed and a perspective that's clear.